Though it had been percolating on Tumblr for years, interest in cottagecore spiked in tandem with the worsening Covid pandemic for fairly obvious reasons: The scarier and more confusing things got outside, the more people sought a retreat into a simpler past, albeit one that never actually existed. “I see it as a variation of shitposting, where you didn’t put too much effort into it and it’s like a brain soup dump.”Īs critterposting falls firmly under the umbrella of “wholesome” memes, it’s impossible to separate from cottagecore, the aesthetic that romanticizes quaint rural living and fairy tale settings. You can be like, ‘Yeah, this is me putting on my silly little outfits to do my silly little tasks,” explains Sakshi Rakshale, an editor at Know Your Meme who covers, among other things, “girl meme culture.” She compares critterposting to something like the “Little Miss” or American Girl doll memes, where the image is meant to represent the poster’s mental state. It’s innocent in a childlike, girlish way. The meme encyclopedia Know Your Meme has even christened the genre with a fittingly adorable name: critterposting.Ī post shared by critter is harmless. These types of posts are funny, usually, because they juxtapose old children’s books like Brambly Hedge or The Wind in the Willows with modern references to “the haters” or “the grind” (a personal favorite uses the TikTok audio “I have plans that I cannot share with you right now because the haters will sabotage me” and the corresponding pictures are all of little mice napping in front of a fireplace). But never has it been more mainstream, or really, more understandable, to eschew typical posting norms and express the desire to leave the real world behind and escape into one where bunnies have tea parties. People have been posting pictures of anthropomorphic animals on Tumblr and Twitter and Instagram and writing “me” underneath for what amounts to eons of time in internet culture (like, a decade?). Each week we’ll send you the very best from the Vox Culture team, plus a special internet culture edition by Rebecca Jennings on Wednesdays.
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